INDIGO APPAREL

 

What's Wrong With Fast Fashion?

We are so passionate about the environment. Fast fashion is a huge contributor to water toxicity, landfill overflow, and unethical production practices. As people who love others and the Earth, we find it impossible to contribute to these conditions without doing our best to give back, and to be as sustainable as possible within our constraints. We aren't 100% eco-friendly yet, but every day we are working towards lessening our carbon emissions, creating Zero Waste systems, and improving our social impact.

 
 
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bad fabrics, toxic water, & excessive waste 

Polyester, acrylic, nylon, spandex, and acetate are all made from nonrenewable fossil fuels. Creating them emits noxious chemicals that are released into the atmosphere, while using a ton of energy. Even worse, when it comes time to dye fabric, many textile mills use toxic chemicals that are then released into the lakes and rivers as wastewater. This contributes to clean water scarcity and unlivable conditions near these mills. We also can't imagine this is good for the wearer of clothing- if the chemicals are dyed into the garment, what is happening when it is sitting on our skin all day?!

As individuals, when we think something is no longer on trend, or we aren't that into it anymore, we throw it away. That is exactly how big brands do it, too. Messed up on the dye color of 1000 yards of fabric? Trash. Too late on the order delivery? Garbaaage. Ordered 30 extra yards? Landfill. We need to seriously reconsider what we call "trash".


make it last

buy stuff you want to keep for a while

We're all about having options, but when it comes to your wardrobe, choose wisely. Choose colors and pieces that fit your aesthetic, and that you know you will wear over and over. Then, make your pieces last with good laundering habits (like line drying). Synthetic clothing may take hundreds of years to decompose in a landfill, so opt for natural organics. Buy from reputable companies that use exceptional materials and manufacturing processes, and your clothes will last a lot longer.

when you're over it, donate or recycle

More than 15 million tons of used textile waste is generated each year in the United States, and the amount has doubled over the last 20 years. Recycle it, baby. Our buds over at Green Tree Textile Recycling will love you for it. Maybe we'll get to see it again in our Recycled Polyester tee's made from post-consumer plastic bottles. 

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people caring about people

The fast fashion industry is an industry specifically known for its historical horrendous treatment of workers. The Triangle Shirtwaist Factory Fire is probably the most well known U.S. example of this, occurring back before most of our manufacturing was outsourced overseas. The doors of the NYC building were locked by the owners to prevent unauthorized breaks or theft when a fire started. These garment workers on the 8,9, and 10th floors- mostly women, some younger than 16- died from the fire, smoke inhalation, or falling or jumping to their deaths.

This was a horrific event, and led to increased safety standards and a women's labor union in the U.S. Unfortunately, other countries don't always have the same safety standards or child labor laws that we have here. Sometimes they have them, but they go unenforced. Big companies looking to offer the cheapest product exploit people in these countries by choosing factories that pay extremely low, unlivable wages to their garment workers, forcing young children into work. If you think a cute dress "should be" $10, think again about what goes in to making a product- pattern making, cutting, sewing, dying, quality control.

We care. It's cheesy, but we do. We avoid the chance of human exploitation by manufacturing our garments in the U.S.A. We choose U.S. made fabric whenever possible, and when it's not, we do our due diligence and obtain any factory certification we can. We buy blank styles for custom printing that are produced here in New York, and anything we dye is dyed with low-impact dyes in our New York studio. It's possible to make a difference. It isn't easy, and it isn't the lowest monetary cost, but it changes how you look at the "price".

 
 

choose sustainable luxury

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