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INDIGO Code of Ethics Pillar 2: Low-Impact Dyes

Eco NewsIndigo ApparelComment
Our Center Ashwood Bamboo Dolman Top due to the hand dyed nature of these garments, each dye lot (the particular batch of fabric dyed) varies. The shade may appear darker or lighter. 

Our Center Ashwood Bamboo Dolman Top due to the hand dyed nature of these garments, each dye lot (the particular batch of fabric dyed) varies. The shade may appear darker or lighter. 

As a fashion brand whose principle is to produce quality pieces through sustainable practices, using low-impact dyes has always been a no-brainer. The only impact we want to make is on your wardrobe--not the planet-- so bringing our pieces to life with dyes that don’t leave a negative mark on the environment goes without question.

What exactly are low-impact dyes? In order to be a low-impact dye, it must be classified by the Oeko-Tex Standard 100 (an international certification process) as eco-friendly. These dyes do not contain toxic chemicals or mordant, which is a substance, typically an inorganic oxide, that combines with a dye or stain and fixes it in a material. In addition to their organic and nontoxic qualities, they also require less rinsing and have a high absorption rate.

High absorption rates and decreased use of rinse water means less water wasted. Less water wasted means happy planet. Happy planet means… well, you get the picture;  it’s all good stuff! Not only do low-impact dyes get “two thumbs up” for how environmentally friendly they are, but also for how kick-ass they make our clothes look.

Non-toxic and low-impact all dye, every dye.


An Easy Way to Lessen Your Environmental Impact: Washing Smart

Eco News, DIYIndigo ApparelComment

Washing clothes can be a mindless task. Make a routine feel impactful in 5 easy steps. It is not a surprise that the fashion industry is incredibly wasteful and harmful to the environment. Yet, if you thought plastic was bad, the very machines we use in our homes are just as damaging.


If you guessed washing machines, you’re right.  When washing, garments release half a million tons of microfibers into the ocean, which is the equivalent of more than 50 billion plastic bottles. The microfibers are near impossible to clean up, and can enter food chains harming us, as well as marine life.


What can you do? Buying with longevity in mind is one way to help slow down this damage to our planet and health. Up to two-thirds of clothes’ carbon footprint occurs after you take it home, which is good news because this means it’s up to us to make change which can be done in a few simple steps.


Sustainability and style can certainty coexist, and one of our favorite brands, Reformation, showcases this effortlessly. The eco-friendly company geared toward the millennial with some extra cash to spend on 70s-influenced silhouettes and retro denim has become a fan favorite. Reformation has shared with us some steps to incorporate into our daily lives when it comes to washing smart. Here are a few pro tips:


1.     Only wash as needed – Next time you feel lazy about not doing a wash, and instantly feeling obligated to do a load of laundry, sit back down, put your feet up and pat yourself on the back for being a smart washer. Re-wear and re-use clothes as many times as desired without feeling dirty. Not only are you saving water this way but your also saving the life and longevity of your clothes the less they are continuously washed.

2.     Skip the dryer – Avoid the dryer when you can, and try hang-drying your clothes instead. In fact, machine drying is not recommended at all for denim. To save the color and longevity of your denim, begin air-drying the next time you go to do a wash, especially for black denim!

3.     Cold water – When you do a wash set the water to “cold” to save energy and help clothes last a little longer. Heat breaks down fibers.

4.     Spot cleaner- Tell your BFF to move aside for the spot cleaner! If there is a stain in one visible spot, don’t waste water by throwing it in the laundry, use spot cleaner.

5.     Denim – Try bagging and putting it in the freezer for a day or two, this will kill bacteria and odors as well as keep your jeans in better shape. Consider it a science project!


Join Reformation and other sustainable brands like Indigo Apparel in efforts to shop smart and live responsibly. It is in our hands to make change!

Author: Amanda Asencio (Indigo Apparel)