INDIGO APPAREL

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INDIGO Code of Ethics Pillar 2: Low-Impact Dyes

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Our Center Ashwood Bamboo Dolman Top due to the hand dyed nature of these garments, each dye lot (the particular batch of fabric dyed) varies. The shade may appear darker or lighter. 

Our Center Ashwood Bamboo Dolman Top due to the hand dyed nature of these garments, each dye lot (the particular batch of fabric dyed) varies. The shade may appear darker or lighter. 

As a fashion brand whose principle is to produce quality pieces through sustainable practices, using low-impact dyes has always been a no-brainer. The only impact we want to make is on your wardrobe--not the planet-- so bringing our pieces to life with dyes that don’t leave a negative mark on the environment goes without question.

What exactly are low-impact dyes? In order to be a low-impact dye, it must be classified by the Oeko-Tex Standard 100 (an international certification process) as eco-friendly. These dyes do not contain toxic chemicals or mordant, which is a substance, typically an inorganic oxide, that combines with a dye or stain and fixes it in a material. In addition to their organic and nontoxic qualities, they also require less rinsing and have a high absorption rate.

High absorption rates and decreased use of rinse water means less water wasted. Less water wasted means happy planet. Happy planet means… well, you get the picture;  it’s all good stuff! Not only do low-impact dyes get “two thumbs up” for how environmentally friendly they are, but also for how kick-ass they make our clothes look.

Non-toxic and low-impact all dye, every dye.

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INDIGO Code of Ethics: What is Second-Life Fashion?

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Code of Ethics Pillar 1: Second Life


Over the next handful of weeks, we’re going to dive deeper into INDIGO’s sea of sustainability and take a closer look at the pillars that make up the Code of Ethics. The first pillar on deck is none other than: second-life.

When we say ‘second-life’, we are referring to the utilization of deadstock or recycled materials to produce our textiles rather than sourcing new. By taking this route, we are actively contributing to the minimization of waste tossed in the landfill.

 

Jackie picnic's on our deadstock blanket scarf (multipurpose!) in an RPET cropped tee with recycled sateen custom patch. 

Jackie picnic's on our deadstock blanket scarf (multipurpose!) in an RPET cropped tee with recycled sateen custom patch. 

So… what’s deadstock? Deadstock is a term that is used to describe “merchandise that was never sold to or used by consumers before being removed from sale”, typically because it’s seen as ‘outdated.’ The thought of all that perfect fabric getting kicked to the curb pulled at INDIGO’s heartstrings, so we decided to re-use those discarded textiles and breathe new life into them. Nobody puts deadstock in the corner.

 

This custom skirt, made of RPET chiffon, is a great addition to any season-less wardrobe. Orders for this piece are currently OPEN, send INDIGO a message to get your own! 

This custom skirt, made of RPET chiffon, is a great addition to any season-less wardrobe. Orders for this piece are currently OPEN, send INDIGO a message to get your own! 

When we’re not scouring the landfills for textile gold (metaphorically speaking, of course), we’re shopping around for fabrics made from post-consumer plastic water bottles. A whopping 80% of purchased plastic water bottles end up landfills! Using fabrics that are derived from plastic water bottles helps ensure that those bottles don’t become another statistic. It may not make the biggest impact, but if we helped prevent any pollution at all, that’s a win in our eyes.

As the saying goes, “first is the worst, second is the best.” We think they were talking about second-life clothing and we couldn’t agree more. Stay tuned for the next Code of Ethics post where we’ll be covering, pillar #2: low impact dyes. You won’t want to miss it. :)

 

By Shaye Radin - Shaye is a sustainable lifestyle blogger and founder of www.galtruism.com—for nature, for others, for you. 

 

Images by Yanina May Photography - Follow her on Instagram @yaninamayphotography

Find out more about our production process and manufacturing methods here

INDIGO’s Code of Ethics

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Nowadays, it seems as though sustainable fashion is a trend. A movement, if you will. To us at Indigo Apparel, it is way more than that; it is a lifestyle that is sewn into each of our pieces. Sustainability is the foundation on which INDIGO Apparel was built and it is our natural duty to spread the knowledge.

There are several misconceptions about living a green life. One of the biggest is that maintaining an environmentally friendly life is ‘so hard.’ We live in a society that makes it a little difficult, sure, but anything worthwhile takes determination, grit, and commitment. It’s all about baby steps. Swap out plastic bags at the grocery store for reusable bags. Quit buying plastic water bottles and get a canteen instead. Invest in quality clothing pieces that were made with the environment in mind and produced to last. Living an eco-life is easier than you think and extremely fulfilling.

So, yeah, we’re obviously passionate about living an environmentally conscious life. So much so that we created INDIGO’s Code of Ethics, six pillars that are essentially the backbone of our company. Let us explain a little further.

  1. Second life (deadstock or surplus fabric, vintage trims): We reuse discarded textiles instead of sourcing new, which keeps a smile on Mother Nature’s face. We also choose fabrics made from post-consumer plastic bottles-- reduce, reuse, recycle.

  2. Bamboo (fabric): Bamboo is a very sustainable crop; it grows extremely fast, doesn’t require fertilizer, and regenerates from its own roots. It also creates an incredibly soft, silky feeling fabric, which is durable and thermoregulatory, meaning it cools or warms to you to regulate your body temperature and keep you comfortable. Feel good, look good.

  3. Organic: Your body is a temple, so it should be treated with the most love. This is why our products are made from organic materials, which are derived from plants that have been planted using non-gmo seeds, free of pesticides or other harmful chemicals.

  4. Vegan: It is our promise that no animals have been or will be harmed or tested-on to make these clothes.

  5. Low-Impact (dyes): Why use toxic chemicals or modants when you can use low-impact dyes? Our products contain low-impact dyes, which are classified by the Oeko-Tex Standard 100 as eco-friendly.

  6. Made in the USA: As a local brand ourselves, we’re all about supporting small businesses. By shopping domestically, you not only promote the local economy, but also the artists and workers that make the magic happen. All of our pieces are born in the USA, from beginning to end.

If you are looking to embark on a sustainable lifestyle journey, wearing it on your sleeve is a good start. It is our hope that INDIGO’s Code of Ethics has taught you that living green isn’t as daunting as you think. Small steps eventually turn into big steps, and you have to start somewhere. By wearing the change, you are the change.

By Shaye Radin - Shaye is a sustainable lifestyle blogger and founder of www.galtruism.com—for nature, for others, for you. 

Images by Yanina May Photography - Follow her on Instagram @yaninamayphotography

Find out more about our production process and manufacturing methods here