INDIGO APPAREL

Holiday

Be Bold For Change

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This is Part 1 of Indigo Apparel's Women's Empowerment Series. Shaye is a sustainable lifestyle blogger and founder of www.galtruism.com—for nature, for others, for you.


International Women's Day, originally called International Working Women's Day, is celebrated on March 8th every year. It is a central point in the movement for women’s rights. I hope for the day women will be celebrated everyday, so we don’t need one day to be celebrated. 

There's a strong call-to-action to press forward and progress gender equality around the globe, now more than ever. In support of International women’s day many will be found attending rallies, protesting on behalf of women’s rights, or spending money on women owned businesses like Indigo Apparel. How we wanted to celebrate this day and month is by asking women from all around what women empowerment means to them and to share a story about how being a woman has impacted their life. We hope to bring a sense of togetherness and unity, a safe space for women to share their creativity, ideas, and voice.

 

There's Progress in Partnership

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Written by: Amanda Asencio

As we welcome the month of March and Spring arises, we want to bring focus on equality.  Equality is the state of being equal in status, rights and opportunities. Clothing is a statement, an identity, and a lifestyle. Clothing can also spread a message and stand for a cause. Through our clothing at Indigo Apparel we want to be one of many voices to show equality.

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International Women’s day is coming up and gender inequality still exists. There are many steps to lessen inequality; many of these steps involve working together, listening to girls and women, and allowing women to rise to positions of power.  One of the harsh realities to remember is that when women “trespass” in spaces that were previously male-dominated, there can be backlash. Backlash can look like violence, humiliation in the office, sexual harassment… etc. This harsh reality doesn’t mean we should stop striving forward. Let our voices be heard, encourage each other, especially mothers, to raise aspirations of young girls. Images of what a women should be or do must continue to evolve. We need more role models to expand the dreams of young women in fields like engineering and entrepreneurship to be more confident in themselves and what they do.

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Indigo Apparel is designed with passion and driven with a cause of sustainability. We strive for comfortability not only with fabric, but being comfortable in your own skin. Clothing is a way of expression, and what better way to express a passion and a cause than to practice what you preach #beboldforchange.

Make sure to visit https://www.internationalwomensday.com to learn more and take action!

Sporting A "The Future Is Female" Tee? You Might Not Be Supporting Women's Freedoms Like You Think...

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First off, kudos for trying to send a positive message if you own an item of clothing promoting female empowerment! I'm with you, actively trying to make a difference in support of women's rights. Unfortunately, the mass majority of these trendy tees like "The Future is Female" and "Feminist" have been mass produced in places that directly exploit third-world garment workers. This is a women's issue- according to the Labor Behind the Label campaign, approximately 80% of garment workers are women. 

Fast fashion is a lot of things. It's cute, it's cheap, it's easy to layer... sure. We've all been there- a bad day= spending spree, only you don't have to spend that much to shower yourself in inexpensive clothing gifts that you feel like you deserve. The truth is, we are so far removed from the clothing supply chain, that we forget the other aspects of fast fashion. Cheap clothes are deadly. Fast fashion is women being locked in sweatshops, inhaling toxic chemicals, and non-living wages. This doesn't mean "broke" the way we mean it (I'm so guilty of this. "I can't go to the movie AND out to eat, I'm broke.", it means not having enough money to have food and proper shelter for their families. Beyonce's 1-year old brand "Ivy Park" boasts "We are IVY PARK. A new activewear brand co-founded by Beyoncé, made for women who want to look and feel at the top of their game." Sadly, this brand is actively doing the opposite. The label is produced by way of poverty stricken women, often working 60+ hours/week, making less than $10 per day. In the words of Jakub Sobik, from the charity Anti-Slavery International, "This is a form of sweat shop slavery."

Coming up this month is International Women's Day, March 8. In preparation, I think this information is important to think over. Where do we individually stand on women's rights and empowerment? What does feminism mean to you? If we make decisions with our money, brands listen. In a capitalist economy, I believe a dollar is the only way to deliver your vote.  Luckily, we have the opportunity to lessen the demand on these exploitative processes.

Here are some easy steps you can take to do your part:

  • Buy from Indigo Apparel. You're already here! We are as transparent as possible, do all of our production in New York, and use eco-friendly textiles & low-impact dyes.
  • Purchase from brands who don't produce in an exploitative way. It's that easy! Download the app Good On You to help you choose brands that align with your values: https://goodonyou.eco/app/ 
  • Take it one step further: find brands who support women in the workplace. Women run companies, and brands who are 100% involved and integrated in their garment manufacturing process.
  • Buy from companies that are made in the USA, Australia, or other countries with stricter labor laws. 
  • When it feels like you can't afford a quality-made item, think about how often you will wear it. Often, when we think about the $20 trendy tee vs. a $60 quality top, we forget about the "cost per wear". If you wear something once because it doesn't fit exactly right, or the color is off, it turns out to be much more expensive than a piece you continue to wear time and time again. 
  • Continue to educate yourself. By doing your research and reading up on the current status of the clothing industry, you are working towards a better future for women- one where we can be confident in saying "The Future Is Female". 

by Jackii Ramis

Experience Gifting on Valentine's Day

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What is experience gifting? 

- It's giving someone an experience as opposed to a material item. It's a fun activity for both parties such as Valentine's inspired paint class, or seeing a movie of a genre you both enjoy! The reason experience gifting triumphs all other styles is because it leaves a lasting impression and creates such wonderful memories. Whether on a first date or the 10th experience gifting is great for partners at all stages. You can do something as small as taking someone to their favorite movie or something more extravagant like taking someone on a one night cruise ship party for the evening. 

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Experience gifting is the best way ensure zero waste as well, its a win win! This Valentine's treat someone you love to a dinner. Instead of going out, try something creative and go to a cooking class, then try recreating the same dish at home together! This will create a fun, creative, and memorable day for you both. With great movies coming out like Black Panther, buy tickets for you and yours to enjoy a show or even a concert. Instead of guessing a gift, take that person in your life on a shopping spree and pick two or three pieces from the pile they collected. This will also keep the element of surprise, if thats your thing.

 

Yes, Valentine’s Day is more than about spending money on each other, it’s about spending time, but a little gift never hurt nobody. Gifting is a way of expressing just how much you care, its thoughtful and who doesn’t love being spoiled by the person you love!? 

 

By: Amanda Asencio

Self Watering on Valentine's Day

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For some, this upcoming holiday is a dreadful one. Valentine's Day is not only for those with significant others; it can be just as special, if not more so, for those that are single. It is a time for self-love and care. As much as we all enjoy receiving chocolates and roses, Valentine's Day is much deeper than that. It’s about loving, encouraging and believing in self. A woman is unstoppable when she loves herself fully; look at Beyoncé.

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Valentine's Day is as simple as happily giving, but remember, are you giving to get? Ultimately the only way to truly give is to give without expectation of something in return. Self-love, for some, can be a task. Here are some cost free things you should do on Valentine's Day and frankly everyday.

  • Wake up and write down 3 things you love about yourself
  • Share a smile with someone
  • Call your mother and share your appreciation and love
  • Instead of waving to someone you know when passing by, stop for a minute to carry a convo and see how he or she is doing. Who knows, they may even invite you to their plans!
  • Meditate for 5 minutes and get in touch with your inner soul
  • Set goals and dreams for yourself both for the future and for day to day – then go get it

Happiness and love comes in all shapes and sizes. 

Visit our Pop Up Shop & Local Market for more Valentine's gifts!

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By: Amanda Asencio