Code of Ethics Pillar 1: Second Life
Over the next handful of weeks, we’re going to dive deeper into INDIGO’s sea of sustainability and take a closer look at the pillars that make up the Code of Ethics. The first pillar on deck is none other than: second-life.
When we say ‘second-life’, we are referring to the utilization of deadstock or recycled materials to produce our textiles rather than sourcing new. By taking this route, we are actively contributing to the minimization of waste tossed in the landfill.
So… what’s deadstock? Deadstock is a term that is used to describe “merchandise that was never sold to or used by consumers before being removed from sale”, typically because it’s seen as ‘outdated.’ The thought of all that perfect fabric getting kicked to the curb pulled at INDIGO’s heartstrings, so we decided to re-use those discarded textiles and breathe new life into them. Nobody puts deadstock in the corner.
When we’re not scouring the landfills for textile gold (metaphorically speaking, of course), we’re shopping around for fabrics made from post-consumer plastic water bottles. A whopping 80% of purchased plastic water bottles end up landfills! Using fabrics that are derived from plastic water bottles helps ensure that those bottles don’t become another statistic. It may not make the biggest impact, but if we helped prevent any pollution at all, that’s a win in our eyes.
As the saying goes, “first is the worst, second is the best.” We think they were talking about second-life clothing and we couldn’t agree more. Stay tuned for the next Code of Ethics post where we’ll be covering, pillar #2: low impact dyes. You won’t want to miss it. :)
By Shaye Radin - Shaye is a sustainable lifestyle blogger and founder of www.galtruism.com—for nature, for others, for you.
Images by Yanina May Photography - Follow her on Instagram @yaninamayphotography