Nowadays, it seems as though sustainable fashion is a trend. A movement, if you will. To us at Indigo Apparel, it is way more than that; it is a lifestyle that is sewn into each of our pieces. Sustainability is the foundation on which INDIGO Apparel was built and it is our natural duty to spread the knowledge.
There are several misconceptions about living a green life. One of the biggest is that maintaining an environmentally friendly life is ‘so hard.’ We live in a society that makes it a little difficult, sure, but anything worthwhile takes determination, grit, and commitment. It’s all about baby steps. Swap out plastic bags at the grocery store for reusable bags. Quit buying plastic water bottles and get a canteen instead. Invest in quality clothing pieces that were made with the environment in mind and produced to last. Living an eco-life is easier than you think and extremely fulfilling.
So, yeah, we’re obviously passionate about living an environmentally conscious life. So much so that we created INDIGO’s Code of Ethics, six pillars that are essentially the backbone of our company. Let us explain a little further.
Second life (deadstock or surplus fabric, vintage trims): We reuse discarded textiles instead of sourcing new, which keeps a smile on Mother Nature’s face. We also choose fabrics made from post-consumer plastic bottles-- reduce, reuse, recycle.
Bamboo (fabric): Bamboo is a very sustainable crop; it grows extremely fast, doesn’t require fertilizer, and regenerates from its own roots. It also creates an incredibly soft, silky feeling fabric, which is durable and thermoregulatory, meaning it cools or warms to you to regulate your body temperature and keep you comfortable. Feel good, look good.
Organic: Your body is a temple, so it should be treated with the most love. This is why our products are made from organic materials, which are derived from plants that have been planted using non-gmo seeds, free of pesticides or other harmful chemicals.
Vegan: It is our promise that no animals have been or will be harmed or tested-on to make these clothes.
Low-Impact (dyes): Why use toxic chemicals or modants when you can use low-impact dyes? Our products contain low-impact dyes, which are classified by the Oeko-Tex Standard 100 as eco-friendly.
Made in the USA: As a local brand ourselves, we’re all about supporting small businesses. By shopping domestically, you not only promote the local economy, but also the artists and workers that make the magic happen. All of our pieces are born in the USA, from beginning to end.
If you are looking to embark on a sustainable lifestyle journey, wearing it on your sleeve is a good start. It is our hope that INDIGO’s Code of Ethics has taught you that living green isn’t as daunting as you think. Small steps eventually turn into big steps, and you have to start somewhere. By wearing the change, you are the change.
By Shaye Radin - Shaye is a sustainable lifestyle blogger and founder of www.galtruism.com—for nature, for others, for you.
Images by Yanina May Photography - Follow her on Instagram @yaninamayphotography