As a fashion brand whose principle is to produce quality pieces through sustainable practices, using low-impact dyes has always been a no-brainer. The only impact we want to make is on your wardrobe--not the planet-- so bringing our pieces to life with dyes that don’t leave a negative mark on the environment goes without question.
What exactly are low-impact dyes? In order to be a low-impact dye, it must be classified by the Oeko-Tex Standard 100 (an international certification process) as eco-friendly. These dyes do not contain toxic chemicals or mordant, which is a substance, typically an inorganic oxide, that combines with a dye or stain and fixes it in a material. In addition to their organic and nontoxic qualities, they also require less rinsing and have a high absorption rate.
High absorption rates and decreased use of rinse water means less water wasted. Less water wasted means happy planet. Happy planet means… well, you get the picture; it’s all good stuff! Not only do low-impact dyes get “two thumbs up” for how environmentally friendly they are, but also for how kick-ass they make our clothes look.
Non-toxic and low-impact all dye, every dye.